The Next Level Retail is owned and operated by Kory Sirmaian, CPA, an executive with 25 years of retail store and home office experience. Kory began his career in retail on the west coast, working as Director of Stores for Bugle Boy Retail. Kory was instrumental in building this 140 store nationwide chain of outlet stores from the ground up. Over a six year period, Kory led a team of 20 retail professionals build, staff, and operate 140 stores in 40 states throughout the country.

Kory returned to the east coast to join Bob’s Stores Apparel and Footwear Stores headquartered in Meriden, CT. As Director of Store Operations, Kory oversaw the profitable operations of the 34 store big box retailer. After 6 years in his director role, Kory assumed responsibility as General Manager of the Bob’s Stores in Salem, NH where he led his store teams to comparative sales increases each year as store leader.

Kory left Bob’s to join Macy’s as Director of Operations and within 9 months of employment was promoted to Macy’s Vice President/General Manager. Kory led the Macy’s Newington store for 5 years and motivated his selling team to win the Macy’s Chairman’s Award for overall store performance. Macy’s President, Mr. Jim Gray, visited the Newington store and informed Kory and his leadership team that the Newington store was the best presented Macy’s store he had ever shopped in.

Kory was recruited to rejoin Bob’s as District Manager of their 15 New Hampshire and Massachusetts stores. Kory led his district team of stores for 7 years and was promoted to District Manager of Eastern Mountain Sports, a sister company of Bob’s where he oversaw 18 EMS stores in New Hampshire, Maine, and Massachusetts.

Kory’s expertise lies in 3 key retail disciplines; Visual Merchandising, People Development, and Store Operations. Kory’s passion for retail excellence has propelled him to the next phase of his retail career. As owner of The Next Level Retail, Kory is committed to helping small business owners succeed. Let Kory and his team of retail professionals provide the experience and expertise to win at retail and have fun while doing it!


Retail and Financial Experience

  • District Manager, East Mountain Sports, MA, NH, and ME
  • District Manager, Bob’s Stores Apparel and Footwear, MA and NH
  • Vice President, Macy’s, Boston, MA
  • General Manager, Macy’s, Newington, NH
  • Director of Store Operations, Bob’s Stores, Meriden, CT
  • Director of Stores and Store Operations, Bugle Boy Retail, Simi Valley, CA
  • Partner in CPA Firm, Noone and Sirmaian, CPAs, Lawrence, MA



  • B.S. in Business Administration, Major in Accounting, UMass, Lowell
  • CPA, Licensed in CT
  • Certified Retail Sales Leadership Trainer



  • Recreation Board Member, City of Portsmouth, NH
  • Senior Services Committee Member, City of Portsmouth, NH
  • Mayor’s Blue Ribbon Committee Member, Sagamore Creek, City of Portsmouth, NH
  • Member, Portsmouth Country Club, Portsmouth, NH
  • Member, Portsmouth Elks Club, Portsmouth, NH
  • City of Portsmouth Athletic Coach (Baseball, Basketball and Football)